About Us

Dewel was born from the vision of a passionate watchmaker, inventor, and designer driven by a deep love for design, luxury, and precision.

Behind the brand stands a creator who believes that true excellence lies in the smallest details — those subtle elements that transform an object into an exceptional piece. Every line, every proportion, and every finish is carefully considered, because perfection is never accidental.

With over 20 years of experience in the world of watchmaking and jewelry, Dewel reflects a unique blend of technical expertise, creative innovation, and refined aesthetics. Each creation is designed to express timeless elegance, character, and uncompromising quality.

Dewel is more than a brand — it is a statement of passion, craftsmanship, and the pursuit of perfection.

We are proudly Australian.

The world needs to move fast to make a meaningful difference in the fight against climate change.

A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.